Enhancing CSR Impact through Collaboration with Marpu Foundation

 

Introduction

In the regime of Corporate Social Responsibility (CSR), partnering with Non-Governmental Organisations (NGOs) has emerged as a powerful impetus for social and environmental change in India. The concept of CSR reflects the idea that companies are responsible for more than just making a profit. It is about creating a positive impact on society and the environment and to fulfil this responsibility, companies decide to partner with NGOs. The selection of the best NGO for CSR in India is a vital step in the creation of successful partnerships. In such a scenario partnering with an NGO like the Marpu Foundation can maximize the implementation of their objectives.

About Marpu

Marpu Foundation, one of India’s largest volunteer organisations established by the respected National Youth Awardee, Mr. Kadiri Raghu Vamsi is working hard to harness individual potential for a substantive change in the world. They focus on promoting volunteerism, ecological mindfulness, and sustainable development. In 2020, they have earned the title of "The Best NGO in India". They empower individuals with a shared vision to contribute their work towards sustainability and social empowerment by carrying out various projects to craft a compassionate and equitable future.

Ways to enhance CSR Impact through Marpu Foundation’s Corporate Partnership

1.     CSR Contribution

The companies can harvest many successful effects of CSR if they engage with NGOs and communities as partners across program design and implementation. The Marpu Foundation has a program called ‘corporate partnership’ that gives an opportunity for companies to meet their CSR objectives to make an impactful difference in the world and to contribute to the common good.

Various lanes to contribute through Marpu:

Gender equality

The NGO strongly advocates for promoting equality among all genders and fighting against the evil of discrimination on the grounds of gender.

No Poverty

The Organisation aims to end poverty in any form all around the world through volunteer programs and fundraising. The CSR funds from the companies can be put to this cause to achieve its highest impact.

Environmental Sustainability

The organisation works to ensure affordable, reliable, sustainable, and modern energy for all and to conserve and sustainably use the oceans, seas, and marine resources for sustainable development. They work to protect, restore, and promote the sustainable use of terrestrial ecosystems, forests, and biodiversity.

Climate action

They aim to take urgent and significant action to combat climate change and its impacts by making cities and human settlements inclusive, safe, resilient, and sustainable and also to ensure sustainable consumption and production patterns. 

2.     Prioritize marginalized populations

CSR programs can have a high impact if it is prioritized for marginalized communities such as scheduled castes/scheduled tribes, women, or people with disabilities. Marpu Foundation is working effectively intending to erase the inequality existing in society to achieve their vision towards an equitable society.

              

3.     Employee engagement

Marpu provides opportunities for the employees of the companies to contribute in two ways. Firstly, by way of on-field volunteering activities like tree planting and school painting or virtual volunteering opportunities like audiobook creation that will weave into the tapestry of positive change. Secondly, their payroll-giving program is designed to encourage them to dedicate a part of their salary towards sculpting a better future for children and communities.

 

4.     Event sponsorships

The companies can exemplify their brand by championing sustainable development goals through Marpu’s events like marathons and cyclothons. They can sponsor and participate in these events and that will be a step towards nurturing a sustainable future.

         

5.     Donation boxes

The Companies can collaborate with the Marpu Foundation to spotlight their contribution towards sustainable development by placing their donations in their physical/digital donation boxes at strategic locations. It serves as a simple and effective reminder of the collective effort towards change.

                                     

As the Corporate world is collectively equipping itself to maximize the impact of its CSR contributions to tackle the challenges of establishing a sustainable environment for the future, the Marpu Foundation with over 80,000 volunteers establishes a tangible positive change by aligning the corporation with them.

VISIT: https://www.marpu.org/